Born in the Maryland, US. Raised in Mexico City, Joel Fridman is an experienced artist, director, choreographer, dancer & acrobat that has worked all over the world. His career started as a performer in productions like Cats The Musical and has taken him to travel around the world, including stages in Las Vegas for two Cirque Du Soleil Shows, to working with world renowned artists like Shakira, Zedd, Luis Fonsi, Wisin y Yandel. He has traveled the world touring Asia as a dance instructor and starring in commercials internationally from Germany to Los Angeles, Miami, Canada and Mexico with brands such as Apple, Target, Ford, Pepsi, Bacardi and more.

His credits as a choreographer include national TV commercials for brands like Bonafont, world renowned artists like El Alfa, Mali Nicole and professional art projects with his dance company in Mexico City. He currently strives to inspire his community with the purpose of generating a strong and productive market for future generations in the entertainment industry.